Do you want to take your business’s marketing strategy up a notch? Have you heard of SMS marketing and wanted to explore the possibilities? To make the most out of this type of digital communication, it’s important to understand the power that comes with leveraging text messages. That’s why we are breaking down 8 key statistics on SMS marketing and how they can help you master this art form. Whether you want to increase customer engagement, make sure more people view your content, or experience more rapid ROIs from messaging campaigns; our actionable insights will give you everything you need for successful outcomes. So read on for all the details about what these applicable numbers can do for your business goals!
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1. SMS messages are opened and read 97% of the time.
When it comes to text marketing, you can be sure that your message will reach its intended target. Unlike email campaigns which often go into spam folders or deleted without being read, most people open their SMS messages as soon as they arrive on their smartphones. SMS Marketing Company Colorado shares that with a nearly perfect success rate for reaching customers, utilizing text messaging is one of the best ways to ensure that your information reaches a wide audience quickly and easily.
2. 90% of SMS messages are read within 3 minutes of arriving on a device.
Not only is the open rate nearly flawless when it comes to texts, but so is their speed in terms of how quickly they are read. With a response time of 90% within 3 minutes, you can be sure that whatever information you are sharing is received almost instantaneously by your target customers. This makes SMS marketing an ideal method to get your message out quickly and efficiently.
3. 80% of mobile phone users respond to notifications they receive within 15 minutes or less.
Since most people have their phones with them the majority of the time, it’s no surprise that they will usually see and respond to notifications within just a few short minutes. This includes text messages, so if you need feedback on something specific like customer satisfaction surveys or product reviews then sending out notifications via text can ensure more responses from individuals in a shorter timeframe.
4. People prefer text messages over emails for communication about time-sensitive topics.
When it comes to sending out information that needs to be read quickly, such as appointment reminders or product updates, most people find SMS messages more suitable than email notifications. SMS Marketing Services explains that this is due to the fact that they are instantaneous as well as less likely to get lost in spam folders or deleted without being read. Utilizing this preference can help you increase engagement amongst your customers by making sure that they are aware of any changes or updates instantly via their phones.
5. Text messages have a 45% higher response rate than phone calls and voicemails combined.
If your goal is to quickly capture feedback from customers, then texting is the way to go. With a response rate that is 45% higher than any other type of communication, you can trust that customers will be more likely to engage with your messages and provide feedback or input on topics in a timely manner.
6. Text messages are opened 4-5 times more frequently than emails.
Not only do people prefer SMS messages over email for time sensitive matters, but they also open them up far more often too! With an open rate of 4-5x higher than email campaigns, it’s no wonder that many businesses have made the switch to using text messaging as their primary form of marketing communication.
7. 97% of consumers use SMS texting at least once per day.
Since so many people use their phones for texting, even if they don’t have an unlimited messaging plan, it stands to reason that this form of communication is used quite often by a majority of users. This translates into an almost perfect success rate for reaching customers with your messages, which makes SMS marketing one of the most efficient and effective ways to communicate with your target audiences.
8. Text message campaigns generate 5 times higher ROI than email campaigns.
When you consider how quickly SMS messages are opened as well as the high response rates associated with them, it’s no wonder that text messaging has such a high return on investment compared to other forms of marketing like emails or advertisements. Not only do you save time and resources in terms of sending out messages, but you also get a better return on your efforts!
Summing Up
Overall, SMS marketing is an incredibly powerful tool for businesses to reach their customers quickly and efficiently. With statistics like these, it’s no wonder that so many digital marketing companies have embraced this form of communication as a primary source of outreach. Whether you are looking to increase engagement or capture feedback from customers in real-time, utilizing text messaging can help you achieve your goals faster and more effectively than other methods. So if you want to make the most of your marketing strategies, then mastering the art of SMS marketing is essential for success!